The Extended Value of Design: An Advanced Design Perspective
Category: books
Celaschi F., Celi M., Mata García L., The Extended Value of Design: An Advanced Design Perspective, in “Design Management Journal”, 6(1), October 2011, pp. 6-15.
© 2012 The Design Management Institute – doi: 10.1111/j.1948-7177.2011.00024.x
Lingua: INGLESE
Le trasformazioni a cui il design guarda sono sempre più “estese” ovvero si cerca di applicare il design a circostanze che riguardano progetti sempre più complessi, caratterizzati da una molteplicità di fattori interconnessi su larga scala ed estesi nel tempo (sia rispetto alla grande quantità di tempo necessario per produrre le trasformazioni progettate, sia rispetto alla distanza nel tempo degli effetti di questi progetti sulla natura e sull’uomo destinatario e non). Intanto i progetti di cui il design dei processi si occupa sono, più frequentemente che in passato, progetti di portata “estesa”, fino a intendere il concetto di “progetto continuo”, o sarebbe meglio dire di “ricerca continua per il progetto”.
Di seguito l’abstract dell’articolo.
Design is increasingly recognized as a key strategic asset and a source of added value for companies. The United States has launched a national design policy initiative to monitor and understand the role of design in the national and global economy, and the European Union (EU) is overseeing a series of public consultations on how the EU can further support design-led innovation, with the aim of integrating design into innovation policies. In the United Kingdom, the Design Council has performed a series of studies on design’s role as a strategic instrument to maximize performance and trigger
innovative processes, even during periods of crisis.
Clearly, the value that design generates is not confined to the end result of the design process. The need to focus on continuous innovation and advancing tomorrow’s products and services often finds the right answers through the production of intermediate components of the design process.
Advanced design is a practice that imagines future perspectives by envisioning future products and processes. It mainly deals with extensive projects—extended in time, space, uncertainty, and complexity. As a branch of design, it covers primarily the front end of innovation and looks for solutions in complex innovation processes using design-related tools and practices (Celi, 2010, p. 33).
This article will discuss the different ways in which advanced design supports the development of instruments and practices aimed at supporting and managing value creation. It will explore the contributions designers offer through components of the design process and illustrate these contributions with case studies.