Flaviano Celaschi

Il saggio isola due pratiche sperimentali chiamate “infrastructural design” e “design mediation” e ne descrive l’applicazione in un certo numero di casi studio di ricerca applicata a contesti produttivi allo scopo di valutarne l’efficacia come strumenti di innovazione design driven.
Queste due pratiche si ascrivono al complesso approccio infrastrutturale al design che considera i saperi e le pratiche del design come legante delle intelligenze e delle energie che in una organizzazione complessa, come l’impresa contemporanea, appare più votata alla conservazione che al cambiamento. In questi contesti la creazione di un sistema di connessione interno-esterno e di fluidificazione e condivsione/integrazione interna della conoscenza, costituiscono il contesto ideale per favorire l’innovazione.

in Design strategy journal, Edited by Unisions University Press, San Laopoldo, RS, Brasil

(in corso di pubblicazione)

Link: www.designstrategyjournal.br.com
Keywords: design mediation, infrastructural design, innovazione

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Innovare è un azione che, come un ponte, attraversa il presente basandosi su due pilastri: metodo certo e razionale di manipolazione dei fattori in gioco e capacità di assorbire l’irrazionale potenza della creatività.

Da disegnatore a design manager
Innovare le merci ed i servizi è un azione complessa. Viviamo nella società dei consumi, mai l’azione del consumare è stata così fondamentale nella vita di ciascuno di noi, sostituendo ogni azione: non ci divertiamo: guardiamo la televisione; non ci nutriamo, mangiamo una merenda preconfezionata della tal marca; non facciamo sport: ci iscriviamo ad una palestra, ecc. Un bene o un servizio programmato sostituisce ogni verbo della nostra vita.
La nostra vita è consumare e progettare questi beni e servizi è diventato di importanza strategica e difficile è differenziarsi e soddisfare un mercato sempre più saturo ed esigente.

Leggi il resto… »

Keywords: innovazione

I processi di mediazione tra territorio e fruitore contemporaneo
Il mondo è cambiato rapidamente, mio padre è stato istruito, si è messo a lavorare, si è sposato ed ha fatto famiglia, è invecchiato fino a oltre 70 anni ed è morto nel raggio di 40 km da dove era nato. Un territorio che aveva imparato a conoscere bene già dai racconti di suo padre, che pur se emigrato per tre anni in america aveva sostanzialmente vissuto tutta la sua vita nel medesimo paese, un paese che era diventato interessante più o meno di colpo solamente durante gli sfollamenti forzati che portavano gli abitanti delle città a rifugiarsi in campagna.
Per il resto questo territorio non aveva il problema di comunicare se stesso. Chi vi abitava lo conosceva nei minimi dettagli, ed ogni risorsa di cui viveva proveniva praticamente da quel luogo; chi non vi abitava difficilmente era nella necessità di esserne attratto.
Leggi il resto… »

Keywords: beni culturali, innovazione, processi creativi

responsabile scientifico: prof. Flaviano Celaschi (dipart. DIPRADI Politecnico di Torino)

Il 16 maggio 2008 presso l’Accademy market Cean a Trofarello (Torino) si è tenuta la conferenza stampa del lancio di una ricerca applicata
al punto vendita ed all’evoluzione dei supermercati e delle formule di scambio delle merci.
Obiettivo della ricerca è sviluppare il primo prototipo reale di “Supermercato sperimentale” che sarà denominato NEXT MARKET

Link: http://www.cean.it
Keywords: design, innovazione, politecnico torino, ricerca

Il libro si occupa di design come processo di innovazione continua: su quali istanze teoriche si fonda, quali attori lo popolano, com’è possibile accompagnare un’impresa nella difficile strada dell’innovazione continua dei prodotti. Si parla di merci e di come si “inventano”, di quali sistemi si possono utilizzare per trasformare l’attitudine creativa di alcuni nella capacità sistematica di innovare delle imprese, accompagnandole verso la cultura del progetto.

Leggi il resto… »

Keywords: design, innovazione

Le grandi trasformazioni che stanno avvenendo nel mondo produttivo e aziendale hanno evidenziato con quale
attenzione si guardi al valore che il design del prodotto e le strategie di comunicazione possono rivestire
per il successo dell’impresa sul mercato. Questo libro analizza il settore delgi occhiali, in cui il nostro paese
è il primo produttore mondiale per numero di montature e fatturato, sia per gli occhiali da vista sia nel comparto degli
occhiali da sole.

Keywords: evoluzione, innovazione, settore edile